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"Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate."
— Sun Tzu from "The Art of War". Sun Tzu was an ancient Chinese military general, strategist and philosopher who is traditionally believed, and who is most likely, to have authored the Art of War, an influential ancient Chinese book on military strategy. Sun Tzu has had a significant impact on Chinese and Asian history and culture, both as an author of the Art of War and through legend. During the 19th and 20th centuries, Sun Tzu’s Art of War grew in popularity and saw practical use in Western society, and his work has continued to influence both Asian and Western culture and politics.

"Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate."

Sun Tzu from "The Art of War". Sun Tzu was an ancient Chinese military general, strategist and philosopher who is traditionally believed, and who is most likely, to have authored the Art of War, an influential ancient Chinese book on military strategy. Sun Tzu has had a significant impact on Chinese and Asian history and culture, both as an author of the Art of War and through legend. During the 19th and 20th centuries, Sun Tzu’s Art of War grew in popularity and saw practical use in Western society, and his work has continued to influence both Asian and Western culture and politics.

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